Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.
Still on the fence about creating a blog on your website? This article will discuss four benefits of blogging for business.
1. Increases search engine traffic
By regularly uploading interesting and informative blog posts, you will give people a reason to visit your website more frequently. The more people visiting your website, the more potential there is for inquiries, bookings, and purchases. Additionally, every blog post is indexed by search engines as an individual page. This means you will have more pages from your domain in search engines and therefore more opportunities to rank organically.
2. Humanizes your brand
Blogging gives you the opportunity to present the personal side of your business to the public. What does your business stand for? What are you and your employees passionate about? When you blog about these matters, you give your brand a voice, humanizing it in the process. This makes it easier for people to connect to your brand on an emotional level and gives them more incentive to invest in your products/services.
3. Supports your social media marketing
In order to maintain a strong social media presence, you need to frequently share quality content on your social media channels. Sharing your blog posts to social media allows you to expand your audience and increase traffic to your website. It also encourages users to follow your social media pages, as they can expect to receive regular, fresh content from you. Additionally, you can use your blog posts as content for email marketing campaigns. If your email newsletters link to compelling content that is relevant to the viewer, they are far less likely to hit the dreaded “unsubscribe” button.
4. Builds authority in your industry
Blogging is a great way to demonstrate your knowledge of your field and establish yourself as an industry expert. By regularly sharing industry related news and insights, you will present yourself as an authority and build trust amongst your readers. Additionally, when people are looking for products or services similar to yours, your business will be at the very top of their mind.