Although using an online website builder such as Wix or Squarespace can seem like a cheap and easy option, they rarely provide a result which is unique, professional and represents your brand.

Should Your Business Hire a Professional Web Designer?

If you don’t want your business to get left behind, then having a professionally made website is a must. If your website does not look credible or secure, then customers will be hesitant to do business with you, and you may risk losing potential sales.

Here are 4 reasons why your business should hire a professional web designer:

Save Yourself a Headache

Hiring a professional to create your website will save you a lot of time, energy and stress. Unless you are highly skilled in web design and web development, you will have a difficult time ahead of you. On the other hand, a professional web developer is skilled in a range of areas such as HTML, photo optimization, SEO, Java Script, and more, and will use these skills to build you a first-rate website.

One of a Kind

There are millions of websites on the internet – how are you going to make yours stand out from the rest? If you purchase a template online, you can be sure that there will be hundreds of websites out there identical to yours. On the other hand, if you hire a professional web designer to build you a customised website, you can be certain that the product you are receiving is one of a kind.

Search Engine Friendly

One of the most important things to consider when designing and building a website is its presence on search engines. You could have the greatest website out there, but if it does not rank highly on search engines, it will not be seen. A professional web developer will code your site so that it is search engine friendly, and likely to rank higher. The same cannot be said for pre-designed templates, which have not been designed with SEO in mind.

Enhanced User Experience

User experience is definitely not something that should be overlooked when building a website. If a website is too difficult to navigate, users will most likely move onto the next site. Professional web designers are well versed on how to ensure a positive user experience and will build a website that is not only attractive, but also easy to use. They will work to create a site that is intuitive and offers a first-rate customer experience.

Kelly Cannon

Kelly Cannon

Written by Kelly Cannon, Marketing Coordinator. Follow on LinkedIn.

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