Your brand is not just a logo, it's an opinion and an impression of your customers about your company.
How branding adds value to your business?
Even if you are not Apple and not expect to have a huge potential market, there are some strong benefits in having a consistent and appealing brand identity.
Charging premium price
An attractive brand identity positions your business in the mind of your customers as providing quality worth paying for.
Perception of quality
In the customer’s mind you’re positioned as a company offering better quality even if your products or service are relatively the same as the ones your competitors offer.
Loyalty & recognition
The customers are more likely to choose you and continue dealing with your business if they have a positive feeling about your brand.
Experience and reliability
A strong brand identity creates an image of an established business even if you're just starting out. A professionally branded business is seen as more experienced, reliable and trustworthy.