When it comes to building a new website, one of the most important aspects is often the most overlooked – UX. UX stands for User Experience and refers to the emotions and perceptions a person feels when interacting with a digital product, such as a website or an app. UX encompasses multiple factors, including but not limited to:
So, what does a UX Designer actually do? A UX designer will ensure that a digital product is perfectly tailored and customized for its target audience. They will design a website or app so that it is easy to navigate, aesthetically pleasing, and provides a strong selling point which is relevant and valuable to the user. This is accomplished through investigating the business and its goals, as well as researching the needs of the target audience.
UX design is one of the most important aspects of a website or app, as a negative user experience is a sure-fire way to prevent people from returning. The modern consumer has high expectations and little patience when it comes to online browsing, and are no longer willing to persist with a website or app that is causing them frustration.
On the other hand, people who have had a positive user experience are more likely to make an enquiry or purchase, and become advocates for your brand!